At Scotts, we have embraced modern strategies to connect with customers during the Covid-19 crisis which has resulted in our order books being in a stronger position than this time last year, despite the cancellation of major national shows.
Scotts is now fully open for business having responded quickly to the Covid-19 crisis and embraced best practice.
As a company, we are celebrating our centenary this year. Having been through a world war and weathered countless recessions, we have learned many lessons to help us come out of this in a good position.
James Scott, Managing Director, commented: “We have a challenging time ahead and what we have to go through in the short term is daunting, but you have to adapt, and I strongly believe that the future is bright. There are people out there who have a passion for their gardens, there is a demand for our summerhouses and our stables and we hope customers will come back and support not only local suppliers, but will buy British and help the economy too.”
We were deeply saddened that key events we have attended for decades, such as the RHS Chelsea and Hampton Court Palace Flower Shows and Badminton and Burghley Horse Trials were cancelled. As a response, like many companies, we needed to review alternative opportunities and channels ultimately using our website, social media and digital marketing tools to connect with our customers.
Most notably, we created a virtual homage to Chelsea with a video showcase of our summerhouses and employed strong print and digital marketing campaigns which have helped put our order books ahead of where they were this time in 2019.
James added “However, the shows certainly do play a part within our business. We have a lovely, quality product and our customers can not only sit in the summerhouses but they can meet the people behind the product and put a face to a name. They can see us – the manufacturer, supplier, erector – they can look us in the eye and know that they will be looked after, and there is a real value in that and an emotional connection behind the purchase. I think people buy from people, especially when it comes to a luxury item.”
As a company, we are most definitely looking forward to belatedly celebrating our centenary at the 2021 shows.